How does RFID work in Retail Stores?

RFID technology has been used in the garment industry for a long time. In the past, it was more focused on upstream links such as warehousing and logistics, and it was relatively rare to extend to store operations. In recent years, more and more brand manufacturers have extended the application of RFID to the sales end and brought many innovations in business models. After the introduction of digital technologies such as RFID, the store has transformed into a smart store. The smart store subdivides the consumer consumption process into entering the store, shopping, selecting goods, fittings and then the settlement process, all of which are able to be digitally transformed. Compared with traditional stores, new retail smart stores are more consumer-centric. According to consumers' shopping process, new retail smart stores can be divided into four parts: 1. From the time when consumers enter the store, improve the comprehensive recognition rate of a single customer through smart WIFI, face recognition, RFID technology, etc., and obtain consumer information and data. 2. After consumers enter the store, a smart shopping guide will appear. The construction of smart stores includes new technologies such as electronic smart shelves, RFID commodity traceability and product descriptions, AR Try-On, fittings, shoes and other new technologies to enhance users' digital experience. There are also some shoe and clothing stores that install display screens with interactive functions in the store. When customers pick up the goods, the display screen on the side will automatically sense the signal sent by the RFID tag  on the goods, and the detailed information of the clothes will be displayed on the screen. , including color size, price, buyer's evaluation, and recommendation of matching combination goods, which can effectively enhance the purchasing experience of customers. 3.The consumer selects the product and leaves directly, using the RFID electronic tag(关键词超链接导入)  to realize fast cashier. In the end retail link, Decathlon's self-checkout system can be considered unique in the industry. As all the goods in the mall are equipped with RFID labels, customers simply throw the purchased goods into the settlement box, you can achieve fast reading and fast checkout. Because RFID has the advantage of wireless reading, it can complete the summary of all product information in an instant, reducing customers’ time spent in the checkout process, and thus optimize the customer shopping experience. 4.After consumers leave, the new retail store does not end the process. The system automatically collects consumers' fitting information through the smart fitting screen in the fitting room, and analyzes the fitting and sales situation and data of each style of clothes by combining with sales data automatically. Even if there is no transaction, the company's decision makers can develop further product design and sales strategies based on the retained data. After consumers leave the store can also continue to reach consumers when new products are introduced and when there are marketing activities to achieve secondary marketing. Value Analysis of RFID Smart Store • Enhance consumer experience and increase sales. Clothes details are displayed to increase customers' desire to buy, increase sales opportunities for associated matching products, and increase the number of fittings. • Smart management of inbound and outbound stores and pre-warehouses The use of RFID UHF handhelds can quickly inventory and find clothing in the store, with improved accuracy, manual inventory errors are relatively large, and machine inventory has almost zero error, and the possibility of errors can be eliminated through repeated inventory, thereby reducing inventory backlogs.  Smart replenishment Through the comparison and analysis of daily inventory and sales information, we can know the daily/weekly/monthly sales changes, clarify the out-of-stock situation in time, quickly identify replenishment and transfer information, reduce the risk of out-of-stock, reduce labor costs, and speed up logistics. • Smart collection and analysis of fitting data Statistics on the number of daily fittings, statistical analysis of best-selling models, analysis of fitting and sales ratio, statistics of each fitting time of a single style, etc. Improve operational efficiency to better serve customers. • RFID smart settlement Combined with the RFID UHF cash register reader, it can quickly read the RFID tags on the clothing and display the price and discount information. Scan the code to pay, increase the speed, and reduce the accumulation of store personnel. • Intelligent Loss Prevention RFID anti-theft alarm access control (the product is not settled, and the alarm will be issued when you go out) The following RFID labels produced by XGSun are very popular in the apparel and shoes industry and exported to more than 40 countries and regions around the world. They use the most mainstream chips in the industry, NXP Ucode 8, Ucode 9, Impinj M730, etc. Please contact us if necessary.